The project aims to:

• Create awareness amongst retail workers of the importance of soft skills and communication skills in international sales 
• Provide a self evaluation tool on levels of competence in soft skills and communication skills 
• Provide a set of online courses that can be taken at the user’s own pace and time and that adapt to the specific needs in English competence and international communication skills 
• Active participation of retail workers in non formal and online learning pathways that motivate to keep learning 
• Create opportunities for retail workers and SME owners to connect and collaborate with other retailers around the EU 
• Rapport building amongst retails workers and SME owners from different EU countries 
• Greater sense of EU citizenship and EU awareness as well as shared values amongst retail workers and SME owners around Europe 
• Explicit know how of social media strategies for the retail industry to build international networks

The project will generate the following outcomes:

• Retail Talk Skills (learning material and handbook) 
• RT Skills Self Evaluation (Evaluation methodology and tool) 
• Retail Talk Training (E-learning course) 
• EU Retail Network (networking service and peer-learning)